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Jumpstart Your Business With These Facebook Marketing Ideas
Marketing is one of the most important aspects of running a successful business. If you are responsible for marketing your business, it is important to think about adding Facebook to your marketing tools. It doesn’t take a lot of time or energy to get set up on Facebook. However, the rewards can be substantial.
The key is to use Facebook as a tool to build relationships with your audience. Ideally, they should feel as if you are conversing with them rather than bombarding them with advertisements or announcements. The key to success with social networking as a business is to add a personal touch to your posts so that your customers can get to know your company better.
If you want to quickly grow the number of people following your account, holding a contest can be a great option. Anytime people enter your contest, there is a high likelihood that they will share it with their friends as well. This can help your page go viral. The best part is that you don’t need a major prize to attract a lot of attention. You can run a successful contest even with a low-dollar prize or by giving away a sample of one of your products.
Although it is only natural to want to start making sales right out of the gate, you need to put in some effort before that will happen. By taking the time to actively grow your follower base, you can set up a solid foundation for your company. Once that foundation is in place, then you can look into spending money on advertising to reach even more people.
Facebook provides the ideal opportunity to share any updates from your other online properties. For instance, if your company has a website where you make announcements, you should share those announcements on Facebook. Likewise, if you have a blog, you should be sure to share every blog post that you write with your Facebook followers. The same holds true for videos or other content that you may upload to sites like YouTube.
One handy feature that Facebook has is the ability to send out a mass message to all of your followers at the same time. As tempting as it may be to use this feature all of the time, you should avoid doing so. If you send out too many messages, people will stop following you. Instead, you should only send out a message to all of your followers if you have something truly important to announce such as a contest or upcoming sale.
One of the best ways to start building a following on Facebook is by putting a follow button on your website. When visitors to your site see the button, chances are they will follow you. This will help give you a good base of followers who are interested in your products and services.
Avoid posting too often to your Facebook account. Although it is important to keep people up-to-date with what is happening with your company, you should not bombard them with multiple messages per day. Instead, limit your posts so that you don’t overwhelm your followers.
If you don’t yet have a Facebook page, you should try to find out whether or not your name is still available on the site. With so many Facebook users, there is a high likelihood that it is already taken. If it’s not, however, you should reserve it as soon as you can. That way, no one else can get it.
Tabs can provide a valuable way to organize your content. Any content that is directly related to your business should show up on your main wall. However, you can further split this content into subcategories that make it easier for your followers to find.
Although marketing can be challenging, when you do it right it can also be quite rewarding. By learning how to successfully market on Facebook, you can quickly grow your company.